SaaS Team Inclusion + Goal Collaboration
Inclusion, Equity, + Actionable Team Insights
Google Workspace Add-on
Actionable Team Insights
Inspired by my time with VOGSY PSA, 2018-2020
- RCollaborative Goal Observation
- RCross-Functional Team Insights
- RContribution and Equity Tracking
- RCollaborative Platform Innovation
Cross-functional Goal Collaboration
Priority 1: Provide actionable insights to boost team innovation across platform verticals
Priority 2: Elevate team inclusion and equity with team hypothesis development and capture team contributions.
I researched and designed UX/UI to build a Google Workspace add-on with actionable insights powered by Google Cloud AI. Views are optimized for inclusion and equity to help cross-functional teams observe platform use and link suggested hypotheses directly from data. Teams gain momentum by voting up solutions, contributing comments, and making top-performing goals visible to other verticals.
1. UX Research
Leveraging UX for Growth Boosts Avgerage ROI of 9900%
Quickly growing companies amplify their ROI by investing in UX/UI for their own team upfront. Forrester Research states every dollar invested in UX yields an average of 100 dollars in return, but it’s a staggering ROI of 9,900% for UX. This product unites teams with their UX efforts and minizes the time to insight, time to hypothesize pivots, and automates team collaboration as it tracks engagement in an inclusive way.
Unite Team Data to Make Cross-Functional Collaboration Observable
I interviewed living experts to identify technical roadblocks preventing teams from capturing their own contributions in product development.
Prioritize Pain Points
Research team needs to add transparency and reduce throughput times.
- Siloed teams
- Buried assets
- Separate platforms
- Too many tools
- Lost data insights
- Too many meetings
Ranking critical data, locate assets, and tool dependencies.
- Data + insights
- Finance + billing
- Project management
- Resource management
- Time + expenses
- Timeline collaboration
Reassess tasks by time restraints, rank disruptive team impact.
- Scale Google workspace
- Flexibly scale features
- Drive Innovation
- Provide actionable insights
Reassess with Domain Experts + Leadership
Teams operating on Google Workspace can unite their data securely and observe team utilization intuitively. We had to build modular components over time, so it was important I designed a consistent format to make actionable insights intuitive for everyone.
Content Brief + UX Strategy
I was inspired by tools our cross-functional team enjoys working with, and I design solutions inspired by Reddit and GitHub features that can help us roll out team collaboration on product hypotheses and goals.
Custom Data Visualizations Designed for Team Strategy
I drew inspiration from MixPanel’s resourceful dashboards, but I had to keep exploration simple for our multi-disciplinary team.
I sketch visualizations for Product Iteration Goals, Resource Utilization, and Work Load to help our team plan for the week.
Low Fidelity Sketch
Figma Design Exploration
Final Design Prototype
Visualizing Iteration Impact
In my experience, enterprise product and marketing teams tend to work parallel to each other. By creating joint goals we can observe how both channels can unite with common goals and amplify everyone’s success.
If we think of our marketing launches as product releases, we can unify goals and track combined efforts for instant insight.
Goal example: Our team rolled out new utilization features and we want to see how new accounts are impacted. So we track and compare the following users before and after our launch:
Action: New Accounts
Measure: Volume of Average change/user/day
Filter: [-16 days to 16 days of launch]
New Product Detail Page Adopters
New Landing Page Adopters
3. Figma Board
Scalable UI Design System
UI Styles are helpful for scaling product iterations with continuity and ease. Specifications are helpful for the cross-functional team to define brand guidelines, navigation, icons, and fundamentals to build functionality for the app from the ground up.
The Bottom Line: Designed to Scale
As a senior designer, defining a well-designed UI system brings me joy. UX/UI amplifies time to insight and aids communicating with Data Visualization. A well-branded system conveys culture and values for streamlined interaction.
Data analysis and visualization is a passion of mine, and I look forward to mapping out the rest of my UX strategy in the coming weeks. If you have questions on additional visualizations or my inspiration for this project, I encourage you to reach out and contact me. I’d love to hear from you.