SaaS Team Inclusion + Goal Collaboration

Inclusion, Equity, + Actionable Team Insights

Google Workspace Add-on


Actionable Team Insights

Inspired by my time with VOGSY PSA, 2018-2020
  • RCollaborative Goal Observation
  • RCross-Functional Team Insights
  • RContribution and Equity Tracking
  • RCollaborative Platform Innovation
SaaS app ux designer
Your Goal Impact Screen

The Challenge

Cross-functional Goal Collaboration

Priority 1:  Provide actionable insights to boost team innovation across platform verticals

Priority 2:  Elevate team inclusion and equity with team hypothesis development and capture team contributions.

My Role

I researched and designed UX/UI to build a Google Workspace add-on with actionable insights powered by Google Cloud AI. Views are optimized for inclusion and equity to help cross-functional teams observe platform use and link suggested hypotheses directly from data. Teams gain momentum by voting up solutions, contributing comments, and making top-performing goals visible to other verticals.

1. UX Research 

Leveraging UX for Growth Boosts Avgerage ROI of 9900%

Quickly growing companies amplify their ROI by investing in UX/UI for their own team upfront. Forrester Research states every dollar invested in UX yields an average of 100 dollars in return, but it’s a staggering ROI of 9,900% for UX. This product unites teams with their UX efforts and minizes the time to insight, time to hypothesize pivots, and automates team collaboration as it tracks engagement in an inclusive way.

Unite Team Data to Make Cross-Functional Collaboration Observable

I interviewed living experts to identify technical roadblocks preventing teams from capturing their own contributions in product development.

SaaS Cross-functional Pain Points
In-house growth product

Prioritize Pain Points

Research team needs to add transparency and reduce throughput times.

  • Siloed teams
  • Buried assets
  • Separate platforms
  • Too many tools
  • Lost data insights
  • Too many meetings

Identify Dependencies

Ranking critical data, locate assets, and tool dependencies.

  • CRM
  • Data + insights
  • Finance + billing
  • Project management
  • Resource management
  • Time + expenses
  • Timeline collaboration

Prioritize Tasks

Reassess tasks by time restraints, rank disruptive team impact.

  • Scale Google workspace
  • Flexibly scale features
  • Drive Innovation
  • Provide actionable insights

Reassess with Domain Experts + Leadership

Teams operating on Google Workspace can unite their data securely and observe team utilization intuitively. We had to build modular components over time, so it was important I designed a consistent format to make actionable insights intuitive for everyone. 

SaaS Growth Product Features

Content Brief + UX Strategy

I was inspired by tools our cross-functional team enjoys working with, and I design solutions inspired by Reddit and GitHub features that can help us roll out team collaboration on product hypotheses and goals.

Developing Journeys and Task Mapping for Primary Archetypes

I unite high-priority interactions, high-priority features, and platform requirements to map journeys for active team advocates to add structure to primary views: Insights, Goals, and Activity.

Flow 1 | Team Collaborator

2. Build 

Design Explorations

Linking Actionable Insights and Team Equity from Data Visualizations

I drew inspiration from MixPanel and VOGSY’s resourceful dashboards, but I intentionally kept it simple to encourage exploration from multi-disciplinary teams. I sketch visualizations for Product Iteration Goals, Resource Utilization, and Work Load to help our team plan for the week.

Social Media-Inspired Team Collaboration and Activity Observation 

I researched team production tools and social media formats and incorporated notifications on a team activity board. I map automation and flow for inclusive goal collaboration with built-in data-tracking to capture team equity in real-time. 

Low Fidelity Sketch
Saas app data sketch
Figma Design Exploration
SaaS app ux designer
Final Design Prototype

3. Figma Board 

Scalable UI Design System

UI Styles are helpful for scaling product iterations with continuity and ease. Specifications are helpful for the cross-functional team to define brand guidelines, navigation, icons, and fundamentals to build functionality for the app from the ground up.

SaaS Product Figma Board
Brand Guidelines SaaS Growth Product
Material Color System
Navigations for SaaS Growth Product
SaaS UI Tokens

The Bottom Line: Designed to Scale

As a senior designer, defining a well-designed UI system brings me joy. UX/UI amplifies time to insight and aids communicating with Data Visualization. A well-branded system conveys culture and values for streamlined interaction.

Data analysis and visualization is a passion of mine, and I look forward to mapping out the rest of my UX strategy in the coming weeks.  If you have questions on additional visualizations or my inspiration for this project, I encourage you to reach out and contact me. I’d love to hear from you.