My Role

As principal designer, I researched and designed Google AppSheet (ML) integration to leverage Google Workspace communications for goal collaboration. I developed flows to map product data to actionable insights inspired by Google, Looker, and MixPanel. I planned primary views in AppSheet with social collaboration features to push team engagement to activity feeds. I designed prototypes with card activity feeds to segment goal observation, hypothesis development, and team activity inspired by Reddit and GitHub.

1. UX Research 

Leveraging UX for Growth Boosts Avgerage ROI of 9900%

Quickly growing companies amplify their ROI by investing in UX/UI for their own team upfront. Forrester Research states every dollar invested in UX yields an average of 100 dollars in return, but it’s a staggering ROI of 9,900% for UX. This product unites teams with their UX efforts and minizes the time to insight, time to hypothesize pivots, and automates team collaboration as it tracks engagement in an inclusive way.

Unite Team Data to Make Cross-Functional Collaboration Observable

I interviewed living experts to identify technical roadblocks preventing teams from capturing their own contributions in product development.

Reassess with Domain Experts + Leadership

Teams operating on Google Workspace can unite their data securely and observe team utilization intuitively. We had to build modular components over time, so it was important I designed a consistent format to make actionable insights intuitive for everyone. 

UX Strategy + Hypothesis

I had a haunch if I incorporated common elements from social media (ie: Reddit) and team collaboration (ie: GitHub), I could design a solution intuitive enough to onboard team adoption. It was important to me to democratize hypotheses and goals and err on the side of simplicity.

Developing Journeys and Task Mapping for Primary Archetypes

After task-mapping possible engagements, I mapped them to views with interactive journeys for our primary archetypes for three primary views: Insights, Goals, and Activity.

2. Build 

Design Explorations

Linking Actionable Insights and Team Equity from Data Visualizations

I drew inspiration from MixPanel and VOGSY’s resourceful dashboards, but I intentionally kept it simple to encourage exploration from multi-disciplinary teams. I sketch visualizations for Product Iteration Goals, Resource Utilization, and Work Load to help our team plan for the week.

Social Media-Inspired Team Collaboration and Activity Observation 

I researched team production tools and social media formats and incorporated notifications on a team activity board. I map automation and flow for inclusive goal collaboration with built-in data-tracking to capture team equity in real-time. 

Final Design Prototype

3. Figma Board 

Scalable UI Design System

UI Styles are helpful for scaling product iterations with continuity and ease. Specifications are helpful for the cross-functional team to define brand guidelines, navigation, icons, and fundamentals to build functionality for the app from the ground up.

Results

• Increased goal observation from 20% of team to 200% with multiple verticals.
• Increased innovation by providing a platform to develop new features by hypothesis.
• Reduced response time with @mentions and Google Workspace preferences.
• Reduced interruptions with notifications and correspondence configured by Gmail settings.
• Reduced time to insight on collaborative team utilization and iterative goal impact.

The Bottom Line: Designed to Scale

Defining a well-designed UI system brings me joy. UX/UI amplifies time to insight and aids communicating with Data Visualization.

Data analysis and visualization is a passion of mine, and I look forward to mapping out the rest of my UX strategy in the coming weeks.  If you have questions on additional visualizations or my inspiration for this project, I encourage you to reach out and contact me. I’d love to hear from you.